Course overview
Uncover the essential skills and strategies to transform your innovative ideas into tangible and profitable ventures. You learn how to cultivate a problem-solving mindset aligned with your environment, assess the viability and intricacies of your business goals, and evaluate the true cost impact on your net worth and profitability.
Course outline
VideoCourse intro 6:23
Lesson 1
- VideoAssessing the Viability of Your Idea 15:53
- DiscussionHow do customers solve this problem today?
- Workshop
- ResourceFacilitation Guide: Idea Viability Workshop (Workshop Day Version)
- ActivityPhase 1: In-Class Setup – Define Assumptions
- ActivityPhase 2: Outside-Class Research – Market Validation
- DiscussionWhich assumption changed after your customer interviews?
Lesson 2
- VideoBringing the Idea to Life in Your Market 10:24
- DiscussionWhere is there room for your idea in this market?
- DiscussionWhose problem becomes clearer when you narrow your audience?
- QuizTesting whether an idea is viable
- Workshop
- ResourceFacilitation Table Guide
Lesson 3
- VideoDesigning a Business That Reliably Generates Revenue 8:00
- DiscussionHow could you find out whether strangers will pay?
- QuizUnderstanding your market
- Workshop
- ResourceWorkshop Agenda & Timeline: Your Session at a Glance
- ActivityPhase 1: Forgone Salary
- ActivityQuantify the Value of Path B
- ActivityPhase 2: Articulate what you will not sacrifice
- ActivityThe Contract
- ActivityPersonal “No-Go” Zones (Opportunity Costs You Won’t Accept)
- DiscussionIs the startup worth the salary you’d give up?
Lesson 4
- VideoThe Checklist for Running a Profitable Business 10:58
- DiscussionWhat brings customers back after their first purchase?
- QuizHow revenue models work
- ActivityPhase 1: Context & Setup (10 Minutes)
- ActivityPhase 2: The Deep Dive (30 Minutes)
- ActivityPhase 3: Synthesis & Reality Check (20 Minutes)
- ActivityPhase 4: Strategic Selection (15 Minutes)
- PraxisPraxis 10: Entrepreneurial Clarity Video · 6:22
MAGNET roadmap
- Mindset
- Develop a problem-solving mindset that is attuned to your market and industry
- Assessment
- Develop an understanding of your market, industry, and the advantages and disadvantages of different revenue models
- Goals
- Should you pursue this business idea or rethink your goals?
- Net Worth
- How might the pursuing a business idea affect your net worth?
- Expenses
- Identify the time and money expenses that determine the viability of a business idea and the intended revenue
- Track
- Understand what metrics to track to determine whether or not you are operating profitably
Ways to experience Rainmaker
Explore student practice materials or join a facilitated workshop. Organizations can license the curriculum and facilitator discussion guides or arrange managed delivery.
